Friday, August 21, 2009

NEFF x Karmaloop

What started as just another hustle in 2002, purchasing blank beanies, hats and headbands before marking each with hand-painted logos, Shaun Neff’s fledgling headwear brand found notoriety soon after after linking up with pro snowboarder Nate Bozung on the fresh glades of Utah’s picturesque slopes.

Realizing a very particular niche could be satisfied after getting props from the likes of Travis Rice, Likka Backstrom, Lauire Heiskari and skateboarders Lizard King and Adam Dyet, NEFF was born as the first authentic, market-specific headwear company for snow and skate and has since gone global with it’s aspirations.

Based in Ventura, California and supported today by some of the biggest names in snowboarding and skateboarding, not to mention key personalities in music, arts and general badassery, NEFF is now making moves into streetwear with tees, jackets, hoodies and accessories – so far, so dope.

It all starts and ends with headwear at NEFF, and the drop at Karmaloop has all of the flavors you crave, from monochromed-out grayscales to uber-bright purples, blues, greens and reds (or a potent mixture of ‘em all at once) in beanies, snap-back hats and, for the bravest of all, a gold fedora. We’re particularly geeked on The Aoki Beanie in gray (above left), black and purple, featuring perfect distress points – perfect, as in, we didn’t have to take the scissors to it or ask a grimy friend to break it in for us.

Conquering the realm of headwear, NEFF made the natural move to keep the remaining extremities warm and recently introduced The Slick Jacket and The Lumberjack Hoodie. A polyester shell coupled with a nylon lining equals totally waterproof, and aesthically, The Slick Jacket (above left) is as fresh as 10″ of powder at the top of the mountain. With the zip-away hood and so many stash pockets that even your dope dealer won’t know what to do with ‘em, as well as the elastic waist and cuff support, this joint’s a keeper until the really heavy cold hits…

… but by then, we hope, you will have already copped The Lumberjack Hoodie (above right). Thicker’n Biggie with the same plaid pattern he loved so dearly, the flannel frame keeps the heat in with a polyester lining keeping the wet out. Ideal for those cold nights on the streets slangin’- uh, we mean, cold nights on the slopes, loungin’ after a day filled with perfect runs and limited bails.


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